Image is the product of your personal style - how you dress, how you look and how you project your personality. People form up to 11 different opinions in just 60 seconds of first meeting you. Things like economic level, education level, trustworthiness, social position, level of sophistication, economic heritage, success, moral character, future - and most of this is based entirely on how you look. You never get a second chance to make a good first impression. Obviously then, you want to project the best image possible - because how you look affects how people perceive you! What does your image say about you?!